The complex nature of encoding 1080p HD will be child’s play when users start to hunger for the visual quality of 4K (probably starting the end of 2013) and Ultra High Definition.  The CES-type suppliers and the NAB-type of content providers will start to put the technology platforms and the consumer content into distribution as the demand increases.  Just like the rapid evolution of the mobile phone’s HD support, computers, TVs, DVD and content libraries will be forced to satiate the consumer’s apetite for better video quality and the “more life like” imagery inherent in these new resolutions beyond our current 1080p HD products.