Tag Archives: Set Top Box

Wi-Fi Signal Active Steering Impresive new Technology

Here in San Diego we have a number of new and innovative technology companies.  One of which I’m proud to be connected to by Rick Johnson (their CFO) who was the CFO of Tarari and a fellow Intel Alumni. The company is Ethertronics and makes chip-sets that implement various types of antenna functionality for the mobile market.  Their latest introduction at this year’s CES is ACTIVE STEERING

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The industry is preparing for a 1000x increase in data traffic while carriers are running out of capacity on their networks. The solution to this daunting challenge isn’t as simple as just buying more spectrum or adding more infrastructure in the form of cellular towers, small cells and Distributed Antenna Systems (DAS) equipment. The wireless devices themselves are key to increasing capacity through spectral efficiency. Active Steering technology is crucial to improve device efficiency and performance.

Ethertronics’ Active Steering technology provides

  • Significantly faster throughput –  higher data rates
  • Minimizes unwanted interference
  • Seamless handoffs between towers
  • Better connected experience for users
  • Increased spectral efficiency – more capacity to carriers’ networks
Wi-Fi Active Steering
Wi-Fi Active Steering

 

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Technology Trends to watch in 2013(Social Media Impacts)

  • Social Media Marketing: Big corps will finally get serious because they’ll find a way to monetize the involvement with Social Media. So look for PR/Marketing plans to have integrated social media buys/plans
  • $3B annually is spent on Mobile ads but that is only 5%. Look for the trend setter to be advertising on tablets.
  • Enterprise Gamification across marketing platforms, enterprise employee training platforms and second-screen applications. In 2013 we will see enterprise gamification Surpass Consumer Gamification.
  • “So-Mofying”. Lots of VC money going into technology that makes enterprises more social & mobile. An inflection point will be created in the need to download these apps.
  • Mobile Retail: Technology drives in-store and out-of-store shopping experiences, in-store navigation experiences, and social and mobile sharing of products.
  • Set-Top Boxes In 2013: This technology goes through drastic changes. Content creator/owners and providers are try to increase engagement across channels and provide new UI application linkages to allow switching of context between VOD and programmed content.
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